About WiseGoals and Me

Wise Goals represents what I care about most—finding the perfect synergy between wisdom and psychology to guide people toward their most meaningful goals. Psychology provides us with knowledge, while wisdom shows us how to use that knowledge in the best way possible.

My Journey: From Sports to Psychology and Goal Setting

I’ve always been driven by a love of sports and performance. As a young tennis and football player, I competed at Queen’s Club and even played briefly for a Division 3 youth team. Although my professional athletic career didn’t materialize, I turned that passion into a BSc in Sport and Exercise Science, where my fascination with goal setting and sports psychology truly began. I studied how stress affects performance, how goals impact focus, and how different goal-setting techniques work in various situations.

That same love of performance led me to create WiseGoals, my first successful web business. It didn’t come easy—overcoming stagnation, a lack of deep knowledge, and learning tough lessons along the way—but it set the stage for future ventures to grow quickly and effectively. And at the heart of it all was my habit of putting my biggest dreams down on paper, goals that still drive me today.

Positive Psychology: A Better Way to Set Goals

Positive psychology focuses on the science of what makes life worth living. When I came across research showing that success and happiness aren’t always connected, it was a revelation. Accomplishment alone doesn’t guarantee fulfillment. What if there’s a way to achieve success while also flourishing along the way? That question continues to fuel my work today.

In a world where burnout and job dissatisfaction are common, I focus on helping clients set goals that lead not just to achievement, but also to happiness and well-being.

Coaching Psychology: Helping Goals Take Shape

With Masters degrees in Applied Positive Psychology and Coaching Psychology, and the privilege of learning from some of the world’s top coaches, I combine science and evidence-based coaching techniques to help clients unlock their potential. Every person is unique, and I tailor my approach to fit their specific strengths, challenges, and aspirations.

As a professional coach for the past five years, I’ve guided executives, students, and athletes to success by bringing clarity, structure, and focus to their goal-setting process. Whether you’re pursuing personal or professional growth, my aim is to empower you to shape your journey, overcome obstacles, and transform your dreams into reality.

Thank you for connecting with WiseGoals—I hope we can work together soon!

Best wishes, 

James